Digital Marketing Tips

Digital Marketing Tips

What is Digital Marketing?

Almost everything now revolves around the internet and media of the 21st century world and time. If you haven’t noticed it yet, most of the world’s population are internet users. According to Statista, a total of 4.66 billion people are influenced by it which is approximately 59% of the world’s population, and this is the latest record as of October 2020.

Now if we will look up at something we need or want to purchase, and we still don’t have time to go through stores and establishments personally, we find ways to communicate online. And this is where digital marketing takes place.

What is the significance of it to the business?

Businesses around the country already evolved in terms of technology. Their products which are not usually availed personally, they try digital solutions to it which is online selling and digital marketing. This particular service does not only apply to individuals who are looking for extra income, but also for big companies that are advertising their products to attract more customers that are usually more fond of online shopping. If you will ask what is the importance of using digital solutions in marketing, you will need to learn how to adjust in the modern world. Especially in the middle of our situations right now, the pandemic, we will need more references to get what we want without leaving our homes.

Digital Marketing List of Services

  • Search Engine Optimization (SEO)

SEO helps your website be easier to discover and appear at the first pages of the search engines. It will boost the exposure of your websites on the internet which will help in letting the customers know that your brand exists. You would need to identify the keywords to use upon searching the internet and make sure that it is relevant and easy to find for your target customers. In SEO, the more searches your website will attain, the more it will boost the visibility of your website, then let the search engines do the conversion. The better your SEO service is, the more chances of your site, going to the top of the results in every search.

  • Search Engine Marketing (SEM)

In this service, you choose what keywords to use in searching your website (just like in SEO), and seek experts to create an ad and advise you on how much to bid for your advertisement.

  • Website Strategy

Your website plays a critical role in your digital marketing strategy. If you create a website that is unattractive, slow, and lacking information, users will tend to exit and look for another website that will suit their taste. In this strategy, is better to ask for an agency that will help in your Web Development and Web Design. The better, the quicker, and the more informative your site is, the more customers will refer it to others.

  • Social Media Marketing

We are well-aware that social media is also now a part of our daily lives. To boost your brand popularity to your customers, it is better to take steps in social media marketing. Create accounts in the different social media applications that people use nowadays and use its features to promote your brand. Gain followers and likes as many as you can as it will serve as a good review for your brand and service.

  • Email Outreach

Using emails as a way of communication and promotion is an old way of a digital marketing strategy but still proves to be an effective and efficient way. Update your contact list in your email and create more connections for further partnerships and endorsements.

  • Re-targeting

This happens usually especially in online shopping websites. Your customers would just check but not purchase right away. This is the service where the server will lure your customer back to your website when they already have enough money to purchase your brand.

  • Content Generation and Optimization

Write a great informative content about your brand that will surely attract your potential buyers. If you use words that will catch their attention and convince them that your product is assuringly worth it, then it will be a good review for your website.

  • Quality Link Building

Include links of other websites in your own website. It will not mean that you are suggesting to make them open another websites, but will prove that your site is credible enough for people to trust, and also trusted and suggested by your rival and/or partner companies and establishments.

  • Affiliate Marketing

In this service, you will pay for conversions and not for the traffic. Hire a blogger that is expert in the field to promote your products and then pay them according to the sales.

  • Integrated Online Marketing Strategies

In this strategy, you use all the services that digital marketing can reach. Everything that will support your brand at any platform is better so many people can see it wherever they want to look it on.

Tips in Digital Marketing

  • Create a website that will include all the relevant information of your business.

Your website should be trendy, fast-loading, and informative. Make sure that it is worth exploring to not drive your customers to other websites because of your site inefficiency.

  • Focus on your target customers first before worrying about the sales only.

Before you start thinking of what will happen to your expenses and profit, think of your potential buyers first. Put in mind their preferences and opinions before thinking how the money will come and go. Without your customers, your business will be of no use.

  • Hire an SEO expert to boost your website visibility.

Of course, SEO strategy should not be forgotten. It will help you put your website in the spotlight or at the top of all related searches.

  • Include contents that are of relevance and will attract potential buyers.

Make sure that every content that you will post in your site is relevant to your business and can help in persuading people to afford your product and/or service. Words have power which will push your business to grow further as customers appreciate your offer.

  • Be consistent in your designs & layout to familiarize your brand name.

You should set your own image. Something that’s only yours and will make people remember your brand just by one glance at your design & layout.

  • Be original. Create your own brand.

Nothing beats the original. People will remember your brand if yours is the start. Always remember to look back at the beginning of all innovations.

  • Produce timeless products & services.

Look into the past, present, and future. When running a business, you should check the history of the field where your business runs, review the rival businesses that could possibly be compared to yours, and estimate if your products & services will last in the future. Remember, change is constant, so be flexible.

  • Provide rooms for improvements.

There’s always the possibility of improvements depending on how the world revolves. Put in mind that it is not bad to try new things that will change the original business plan. The only way for you to not fail is to plan accurately and act accordingly. Don’t be afraid to innovate your brand. It’s part of the process to success.

  • Use informative graphics for your advertisements.

Customers who are not fond of reading will jump to pictures and see how the product/service looks/made or done. This is why you should include photos and videos relating to your business for your customers to view and watch instead of reading all the details in your website.

  • Build connections.

A good partnership runs a good business. Once you build connections, you’re investing in a good relationship that will help your business grow and expand, and will also help in promoting your business in the digital marketing field.

Looking for Web Developer, Designer and SEO experts? Contact us now and we’ll send you the assistance that you need! Let us help you improve Digital Marketing in the Philippines and create a business website that will surely be a hit. Contact us now!


Alvin John Ferias is one of today’s leading freelance web developers and seo expert from Manila, Philippines. He provides affordable and quality SEO, website design and website development using PHP, Joomla, Magento, and WordPress.

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