Watch out to this Unnoticed Common SEO Mistakes
It is no science that there are still SEO experts that still use old school SEO techniques.
Some may still find it effective, and some are not. It is okay, if you meet your goals, and
you satisfy your client needs. There are practices that should go by the books. So,
here’s some common SEO mistakes that you should take note
1. Clinging onto Old SEO best practices
SEO is changing because Google is constantly developing their search algorithm. The approaches that were working 10 years ago are no longer effective. If you want to stay on top of Google SERP, you need to be updated and use up-to-date SEO techniques.
These days, old school SEO techniques like keywords before click and private blog networks (or PBNs) are subject to penalties rather than rankings. That’s why it is important to keep yourself updated on modern SEO best practices. Better keep an eye for new updates, reviews, reports, case studies, Google changes, and shifts in the industry
2. Depending on buying backlinks
Everyone knows that backlinks are among the most important ranking factors. If you’re buying links to improve your website rankings, you might end up with a penalty from Google. According to Google, most sites that sell links don’t boost your rankings. This means you’re not only wasting your money but also potentially ruining your website’s chance to increase rank on search engines.
Most link-builders and link-sellers have the same list of sites from which they all sell links. The good news, yes there is, Google has the same site list which also means that they’re able to devalue these sites.
If you’re still not convinced, hear me out. Even if you haven’t gotten a Google penalty yet for suspicious links or techniques, it doesn’t mean that you’re safe. Your website may still get penalty today for links that you built years ago.
However, if you still want to pay money to get links, I recommend that you hire an SEO expert or SEO services company that can acquire top-tier links in your niche without breaking any Google’s rules and regulations
3. Missing an SEO Plan & Roadmap
Many organizations struggle to either build or execute on strategy especially on SEO. Last year, only 36% of small businesses had an SEO strategy. Building an SEO strategy and roadmap is critical for success. There is no point knowing all about your audience and then taking little or random action from that knowledge. It is critical to create engaging and interesting content for your web pages. Be sure they grab your target market’s attention. If they don’t, people are not going to read all the great content below. I find that answering “What’s in It for me?” for my audience helps me focus on what to highlight. Ask yourself: “What’s the benefit that your visitors will get from the content on this page and why should they care?
Once you have that nailed, shorten your title, use strong words, and make it something that you will read. As you’re creating these attention-grabbing headlines, ensure your keyword is the headline (the H1), and/or the subhead (the H2).
4. Skipping Title Tags & Meta Descriptions and Forgetting to Provide Context with
Schema
Optimizing your content does not end once you include a target keyword in your articles. There’s a lot of essential elements of SEO such as title tags and meta descriptions to name a few. Skipping them means a huge, missed potential for your content.
They should not be forgotten because these optimizing factors are considered by search engines when crawling your website. If done correctly, they can improve your content’s performance.
Some SEO experts also forget to use schema to mark up their content and tell search engines what their site is about. Schema is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your SERPs.
Creating content is great, but without this, search engines struggle to understand
the context of your article.
5. How SEO works Across Digital Channels
Search Engine Optimization or SEO is the process of improving your site to increase its visibility for relevant searches. The better visibility of your pages have in search results, the more likely you are to gain attention and attract prospective and existing customers to your business.
SEO requires support from several key marketing channels such as social media, email, paid media, PR. Building collaboration and agreeing on goals and measures of success across channels is all part of modern-day SEO.
You should be where your audience is. You’re in luck today. Message me for
a free SEO audit to help you and your business
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