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Introduction to SEO SEO, an acronym for Search Engine Optimization, serves as the foundational pillar of digital marketing strategies. Its primary goal is to enhance a website’s visibility and rankings on search engine results pages (SERPs). The evolution of SEO practices over the years has mirrored the changing landscape of digital marketing and search engine algorithms.   Definition and Purpose of SEO SEO encompasses a series of techniques and practices aimed at improving a website’s organic visibility on search engines. Its purpose revolves around enhancing a website’s ranking, driving organic traffic, and......

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