Technology did not only drastically changed the way we communicate, but also the way we do business. Before the internet, we needed to sift through thousands of yellow pages or of business directories just to find suppliers of a product or of a service. Most of the time we relied on our neighbor’s words and ended up unsatisfied with the supplier’s service.
Now, all we need to do is to type in what we need in Google’s or in whichever search engine’s search box and thousands even millions search results appear in just seconds! While this convenience is a blessing to the consumers, this made the business arena very competitive. Today, consumer attention is the currency and if your business is not on the top search page, your business is essentially non-existent!
And how to be on top? Search Engine Optimization (SEO). This is a marketing technique of improving the quantity and quality of your website traffic so it can rank high on search results. Here are 5 reasons you need to invest in SEO now!
1. Your target market are active online.
Did you know that 3.2 billion people worldwide has internet access? And 67 million of it comes from the Philippines alone! You can forget the statistics and just think if you know anyone who does not have any social media account. You can’t name anyone, right? That’s how much people are active online nowadays. According to CNN, Filipinos spend an average of 10 hours in the internet and we are officially the heaviest internet users as of 2019!
This staggering data just made online marketing in the Philippines even more colorful. Just like where businesses locate their physical stores in places that has great foot traffic, businesses today swarm the internet because it is where people spend most of their day. Business owners craft every creative way to convert these active internet users to active customers. Also, because of the time we spend on the internet, businesses have more time to influence their prospects or target markets more than ever. Because of the easy internet access through smartphones, users are now easily be bombarded by good marketing content, thus compelling these users to be brand consumers.
This impressive online activity just says that your target market spends their time on the internet and that is the place you should be dominating to reach and engage with them.
2. SEO improves sales.
Remember the last time you had a chinese food craving and you wanted to get it ASAP? What did you do? You googled the the best delivery service.
How about when you were wanting to buy new clothes? What did you do? You googled e-commerce sites and shopped online.
So, what do we do when we want to know about something? We google it and most of the time we click on the first link that appears on the screen. That click translates to website visit and traffic. Of course, you do not assume that that link just magically appeared on the first page, right? It had a good place on the search results page because of Search Engine Optimization or SEO.
In simplest terms, SEO is a marketing technique that gives your business more chances of being discovered on the first page of search results. Though it may sound very simple, SEO entails a lot of technical stuff which are studied and practised by SEO experts so the websites they manage will get high ranks.
When you finally visited the business’ website, you either clicked on that buy/checkout button or you promised yourself that you will go to their physical store to get a hold of the product. That click was just converted to a sale! If that happens to you, of course it happens to your target market.
According to Anvil Media, 75% of users do not look past page one of the search results. Studies also show that four out of six millennials embrace brands that have strong online presence. Due to easy internet access, users are now most likely to be influenced by brands because of their good content and good placing in the online space. Anvil Media also said that 72% of business owners with an SEO strategy were reported to have improved their bottom lines. This just means that an effective SEO strategy handled by trusted SEO specialists can equate to high revenue potential.
3. Your competitors are doing SEO.
Since people had figured out that search engines have a particular algorithm that characterizes good websites and put them at the top of the search results, SEO has continued to be practised in digital marketing. Large companies started to realize that this technique is a vital factor for their financial success, so they allocate good amount of funding to their SEO strategy.
Try typing in your industry type in the search box. See those thousands of results? Those are your competitors that used SEO so they can be the first one to be noticed. They invested in an SEO strategy so they can stay on top. However, SEO is also a competition. Everyone wants to be on top but only those who keep on improving their craft make it to number one and stays there. They may be rank #1 today, but with good strategy, good tools, and good SEO specialist, you can definitely outrank them.
4. SEO is a long-term investment and will not be phased out anytime soon.
Real entrepreneurs can identify which are good investments, and SEO is definitely a good one. Just look at the direction technology and internet are going to. Observe the behavior of online users. Because of the convenience given by the internet, online shopping and other online business transactions are here to stay and will continue to evolve. These technological developments compel you to start investing in SEO strategy if you want your business to grow and be at par with your competitors.
With the fast pace of technology and its effect in business, you and your business must not be left behind. You may opt to stay with the traditional marketing tools such as print ads, but as the saying goes, “the moment you stop changing is the moment you start dying”. You must cope with the changes in the business arena especially that technology has changed it dramatically.
As more and more consumers and businesses exist in the online ecosystem, the more you must start investing in SEO because its effectiveness and its financial returns have been tried and tested for years now. If you want your business to succeed in this technological era, use SEO now!