Generative Engine Optimization
Generative Engine Optimization Services
Get your brand cited by ChatGPT, Perplexity, Gemini and Google AI Overviews. Your customers are asking AI for recommendations, and my GEO services make sure the answer includes your business. You work directly with me, a Philippine SEO specialist with 15+ years of experience, not an account manager.
Why it matters
AI is answering your customers’ questions. Is it mentioning you?
A business owner in Makati asks ChatGPT, “Who is the best accountant for small businesses near me?” A shopper in Texas asks Perplexity which supplier ships fastest to the US. A parent asks Google which clinic in their area handles pediatric checkups.
None of them sees a page of ten blue links. They get one written answer, built from a few sources the AI trusts. If your brand is one of those sources, you are in the conversation. If not, your competitor is.
Ranking on Google still matters. But ranking and being cited are now two different jobs. Generative engine optimization is the work that closes the gap.
What is generative engine optimization (GEO)?
Generative engine optimization is the practice of structuring your website, content and brand signals so AI search tools like ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews understand your business, trust it and cite it in their answers.
Traditional SEO earns you a position in a list. GEO earns you a mention inside the answer. Both run on the same foundation: a fast, crawlable site, helpful content and clear authority signals. GEO adds entity clarity, answer-first writing, deeper schema markup and tracking of AI citations.
AI platforms
Get cited on the AI platforms your buyers use
Your audience moves between all of them. One GEO strategy covers them together.
Google AI Overviews and AI Mode
The AI summary at the top of Google results. It draws heavily on pages that already rank well and answer the question directly. Learn more about Google AI Overview SEO.
ChatGPT
The most-used AI assistant. Its search feature pulls live web sources and shows them as citations. See my ChatGPT SEO service.
Perplexity
An answer engine that cites every claim with numbered links, so being a source means real referral clicks.
Google Gemini
Google’s assistant, built into Android, Chrome and Workspace, drawing on Google’s index and Knowledge Graph.
Microsoft Copilot
Built into Windows, Edge and Bing. Strong reach with B2B and office users.
Claude
Increasingly used by professionals for research and buying decisions.
The real problem
Most websites don’t need more content. They need content AI can quote.
Most of my clients already have service pages, blog posts and FAQs. The problem is how that content is built. AI engines skip pages that bury the answer under long intros, hide facts in images, lack clear authorship, or give no structured data to confirm who you are and what you do.
The fix is rarely starting from zero. It is restructuring what you already have so an AI model can lift a clean, accurate answer from your page and attribute it to your brand.
Why AI skips a page
- The answer is buried under a long intro
- Key facts are hidden inside images
- No clear authorship
- No structured data confirming who you are
What’s included
My generative engine optimization services
Each service can stand alone or run as part of a monthly GEO program.
AI Visibility Audit
I test your brand and your top competitors across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews using the questions your buyers actually ask. You see where you are cited, where you are missing, and which competitor is taking your spot. Start with an AI SEO audit.
Conversational Keyword and Prompt Research
People type short keywords into Google but ask AI full questions. I map the long, natural-language prompts your customers use, grouped by buying stage, so your content matches how people really ask.
Competitor Citation Analysis
I identify which brands AI engines cite for your target topics and why: their content format, their mentions on other sites, their schema, their reviews. That becomes your gap list.
Technical SEO for AI Crawlers
I check that GPTBot, OAI-SearchBot, PerplexityBot, Google-Extended, Bingbot and ClaudeBot can reach your pages. That includes robots.txt rules, JavaScript rendering, site speed, Core Web Vitals, canonical tags and XML sitemaps.
Entity and Brand Signal Optimization
AI answers with entities, not keywords. I make your business name, services, location and founder consistent across your website, Google Business Profile, LinkedIn, directories and other trusted sources, so AI models connect the dots.
Answer-First On-Page Optimization
I restructure key pages so the direct answer comes first, followed by proof. Clear headings, short paragraphs, comparison tables, lists and stated facts make your content easy for both people and language models to use. This builds on answer engine optimization.
Schema Markup and Structured Data
I build and validate Organization, Person, Service, FAQPage, Article, Breadcrumb and Review schema. Structured data tells search engines and AI exactly who you are, what you offer and where you serve.
GEO Content Writing
New pages and articles written to be cited: original insights, clear definitions, real examples and data from your business. Human-led, edited for accuracy, never mass-produced filler.
Digital PR and Brand Mentions
AI engines trust brands that others talk about. I help you earn mentions on industry sites, local publications, listicles and communities that AI models draw from.
AI Citation Tracking and Reporting
Every month you get a plain-language report: AI citations and share of voice across platforms, Google rankings, organic traffic, AI referral traffic in GA4, and leads. You see what is working and what comes next.
GEO vs SEO
GEO vs traditional SEO: what changes
SEO gets you ranked. GEO gets you quoted. The best results come from doing both, which is why every GEO program sits on top of solid SEO services.
| Aspect | Traditional SEO | Generative Engine Optimization |
|---|---|---|
| Goal | Rank high in search results | Be cited inside AI answers |
| Where you appear | Google and Bing results pages | ChatGPT, Perplexity, Gemini, Copilot, AI Overviews |
| Query style | Short keywords | Full conversational questions |
| Content focus | Keyword relevance and depth | Direct answers, facts, clear structure |
| Authority signals | Backlinks, domain strength | Brand mentions, entity consistency, reviews, schema |
| Main metric | Rankings, clicks | Citations, share of voice, AI referrals |
| Visitor intent | Mixed | Often high, since the question was specific |
Process
My 7-step GEO process
1
Discovery call
We talk about your business, your best customers, your goals and what makes you different. This shapes everything that follows.
2
AI visibility baseline
I run your target questions through the major AI platforms and record who gets cited today, including you.
3
Prompt and intent mapping
I build a list of the real questions your buyers ask, sorted by buying stage and matched to pages on your site.
4
Technical and content audit
I review crawlability, speed, schema, entity signals and content structure, and rank every issue by impact.
5
Custom GEO roadmap
You get a prioritized 90-day plan: what to fix, what to rewrite, what to create and where to earn mentions. No templates.
6
Implementation
I optimize pages, deploy schema, write content and build brand signals. You approve key changes before they go live.
7
Track, report and refine
AI models update often. I track citations monthly and adjust the plan so your visibility keeps growing.
Benefits
What GEO does for your business
Be the recommended answer
When AI names your brand in its answer, you are the recommendation, not one link among ten.
Reach buyers closer to a decision
People who ask detailed questions are usually comparing options. Showing up there means fewer tire-kickers and more ready buyers.
Build trust through third-party validation
An AI citation works like a referral. Prospects arrive already believing you are credible.
Protect your traffic as search changes
As more searches end in an AI answer, GEO keeps your brand visible even when fewer people click through.
Packages
GEO packages and pricing
All packages: no lock-in after month 3, white-hat methods only, and direct access to me.
GEO Audit
Request a quote · one-time
Brands that want a clear picture first
- AI visibility baseline across 5 platforms
- Technical and schema audit
- Competitor citation analysis
- 90-day roadmap
- 60-minute walkthrough call
GEO Starter
Request a quote · monthly
Local and small businesses
- 15 tracked prompts
- On-page optimization of 4 pages/month
- Schema setup
- Google Business Profile and citation clean-up
- Monthly report
GEO Growth
Request a quote · monthly
Growing service and B2B brands
- 40 tracked prompts
- 8 pages/month
- 2 GEO articles/month
- Entity optimization
- Digital PR outreach
- Monthly strategy call
Why me
Why hire a GEO specialist in the Philippines
- Senior expertise without agency overhead. 15+ years in SEO and web development, serving clients in the Philippines, US, UK and Australia.
- You talk to the person doing the work. No account managers, no handoffs. Messages are answered the same business day.
- Fluent English, Western market experience. Content and strategy built for how US, UK and Australian buyers research and decide.
- Time zone advantage. Brief me at the end of your day and wake up to progress.
- Local knowledge for Philippine businesses. I understand how Filipino customers search, from Metro Manila to the provinces, and how Google Business Profile and local citations work here.
Meet your GEO specialist
Alvin John P. Ferias is an SEO and generative engine optimization specialist based in Oriental Mindoro and Manila. He has more than 15 years of experience in technical SEO, local SEO, AI SEO and WordPress development, and has served as a DICT resource speaker since 2018, training Filipino freelancers and virtual assistants through programs like DICT SPARK.
He works with hospitals, logistics companies, schools, local governments and e-commerce brands, and personally handles every audit, strategy and report.
Client reviews
What clients say on Google
FAQ
FAQs about generative engine optimization
What are generative engine optimization services?
Generative engine optimization services help your business get mentioned and cited in answers from AI tools like ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. The work covers AI visibility audits, technical fixes for AI crawlers, answer-first content, schema markup, brand mention building and monthly citation tracking.
Is GEO replacing SEO?
No. GEO builds on SEO rather than replacing it. Google AI Overviews and many AI assistants pull from pages that already rank well, so strong SEO makes GEO easier. The best strategy runs both: SEO for rankings and clicks, GEO for citations inside AI answers.
What is the difference between GEO, AEO and AI SEO?
They overlap heavily. AI SEO is the umbrella term for optimizing for AI-driven search. Answer engine optimization (AEO) focuses on direct answers, featured snippets and voice results. Generative engine optimization (GEO) focuses on being cited in AI-generated responses from tools like ChatGPT and Perplexity. My GEO service includes the AEO groundwork.
How do AI search engines decide which brands to cite?
AI engines favor sources that clearly answer the question, are consistent about who they are, and are trusted by other sites. Key factors include direct and well-structured content, accurate schema markup, brand mentions on reputable sites, positive reviews, clear authorship, and pages that AI crawlers can access.
My website already ranks on Google. Do I still need GEO?
Yes, if you want to appear in AI answers too. A page can rank on page one and still be skipped by ChatGPT or an AI Overview if the answer is buried or the brand signals are weak. GEO makes your existing rankings work harder by turning them into citations.
How long does generative engine optimization take to show results?
Technical and schema fixes can change how AI reads your site within a few weeks. Consistent citations usually build over 2 to 4 months, because AI platforms refresh their sources on their own schedules. Brands with strong existing SEO tend to see results faster.
How much do GEO services cost in the Philippines?
It depends on your site size, competition and how many AI prompts you want to win. I offer a one-time GEO audit and monthly GEO packages for small, local and growing businesses. Contact me for a free AI visibility check and a quote based on your goals.
Can you guarantee my business will appear in ChatGPT or Google AI Overviews?
No one can honestly guarantee AI citations, because each platform controls its own answers. What I guarantee is white-hat work, transparent monthly reporting on your citations and share of voice, and steady focus on the factors that make AI engines trust your brand.
How do you measure GEO results?
I track how often your brand is cited or mentioned for a fixed set of target prompts across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews, compared with competitors. I also report AI referral traffic in GA4, Google rankings, organic traffic and leads.
Do you work with businesses outside the Philippines?
Yes. I work with clients in the Philippines, the United States, the United Kingdom and Australia. Everything is handled remotely, and you work directly with me from start to finish.
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Ready to be the answer AI gives?
Find out where your brand stands on ChatGPT, Perplexity and Google AI Overviews. I’ll run your top questions through the major AI platforms and show you exactly where you’re cited, where you’re missing, and what to fix first. Free, no obligation.