I am currently working on the website https://malabanansiphoning.com.ph/ to improve its overall online presence, search engine rankings, user experience, and lead generation capabilities.
The project focuses on both website development and search engine optimization (SEO) to help the business attract more customers searching for septic tank siphoning, declogging, plumbing, and related services throughout the Philippines.
Current SEO and Website Development Goals
Website Optimization
- Improve website speed and performance
- Enhance mobile responsiveness
- Optimize page structure and navigation
- Improve user experience (UX)
- Implement proper SEO-friendly URLs
- Strengthen website security and technical performance
On-Page SEO
- Optimize page titles and meta descriptions
- Improve heading structure (H1, H2, H3)
- Add keyword-focused service pages
- Optimize images and alt text
- Improve internal linking strategy
- Create location-specific landing pages
Content Marketing
We are actively creating high-quality content targeting keywords such as:
- Malabanan Siphoning Services
- Septic Tank Cleaning
- Septic Tank Siphoning
- Declogging Services
- Plumbing Services
- Emergency Plumbing Services
- Drain Cleaning Services
- Grease Trap Cleaning
- Septic Tank Maintenance
The goal is to provide valuable information for customers while improving the website’s visibility in Google search results.
Local SEO Strategy
To increase local rankings, we are implementing:
- Service area pages
- Google Business Profile optimization
- Local keyword targeting
- NAP (Name, Address, Phone Number) consistency
- Local citations and directory listings
Why This Project Matters
Many customers search online when they need urgent septic tank cleaning, siphoning, or plumbing services. A well-optimized website helps ensure that MalabananSiphoning.com.ph appears when potential customers are actively looking for these services.
By combining modern web development with a long-term SEO strategy, our objective is to increase organic traffic, improve search rankings, generate more qualified leads, and grow the business online.
This SEO campaign and website development project has officially started, and we will continue implementing technical improvements, content optimization, and local SEO strategies to achieve sustainable long-term growth.
Biggest SEO Problems
1. Not Enough Location Pages
Instead of one page targeting Metro Manila, create pages for:
- Quezon City Malabanan Services
- Makati Malabanan Services
- Pasig Malabanan Services
- Taguig Malabanan Services
- Mandaluyong Malabanan Services
- Pasay Malabanan Services
- Caloocan Malabanan Services
- Parañaque Malabanan Services
- Las Piñas Malabanan Services
- Marikina Malabanan Services
Then expand into:
- Laguna
- Cavite
- Rizal
- Bulacan
- Batangas
Target Keyword Example:
“Malabanan Siphoning Services in Quezon City”
This is often easier to rank than broad keywords.
2. Create 50-100 Blog Posts
Most competitors have very thin content. You can outrank them through content volume and quality.
Blog ideas:
- How Much Does Septic Tank Cleaning Cost in the Philippines?
- Signs Your Septic Tank Needs Siphoning
- How Often Should You Clean a Septic Tank?
- Septic Tank Cleaning vs Siphoning
- Common Causes of Clogged Drains
- Emergency Plumbing Checklist
- How to Maintain Your Septic Tank
- What Happens If You Don’t Clean Your Septic Tank?
- Septic Tank Cleaning for Restaurants
- Septic Tank Cleaning for Condominiums
3. Create Service + Location Combinations
Example:
- Septic Tank Cleaning Quezon City
- Septic Tank Cleaning Makati
- Declogging Services Pasig
- Plumbing Services Taguig
- Siphoning Services Laguna
- Sipsip Pozo Negro Cavite
These pages can generate thousands of targeted visitors.
4. Google Business Profile Optimization
Create or optimize a profile in:
- Quezon City
- Manila
- Makati
Then:
- Upload photos weekly
- Add service updates
- Request customer reviews
- Add FAQs
Google reviews are extremely important for local service businesses.
5. Build Local Citations
Submit the business to:
- Philippine business directories
- Local chamber listings
- Construction directories
- Plumbing directories
Ensure NAP consistency:
- Name
- Address
- Phone Number
must match everywhere.
6. Improve EEAT Signals
Google wants to see expertise and trust.
Add:
- Team page
- Certifications
- Equipment photos
- Before/after projects
- Real customer case studies
- Service process pages
The website currently talks about experience but could provide much more proof.
7. Build Backlinks
Since you own To and Fro Digital Marketing, I would focus on:
- Guest posting
- Local business directories
- Press releases
- Construction blogs
- Home improvement blogs
- Plumbing industry websites
Goal:
- 5–10 quality backlinks per month
- 50+ referring domains within the first year
My 90-Day SEO Plan
Month 1
- Technical SEO audit
- Fix metadata
- Add schema markup
- Optimize internal links
- Create 10 service pages
- Create 10 city pages
Month 2
- Publish 20 blog posts
- Create FAQ pages
- Build citations
- Optimize Google Business Profile
- Acquire first backlinks
Month 3
- Publish another 20 blog posts
- Create province pages
- Add project case studies
- Add customer testimonials
- Continue link building
Keywords I Would Target First
| Priority | Keyword |
|---|---|
| High | malabanan siphoning services |
| High | septic tank cleaning |
| High | septic tank siphoning |
| High | sipsip pozo negro |
| High | declogging services |
| High | plumbing services |
| Medium | septic tank cleaning near me |
| Medium | emergency plumbing services |
| Medium | drain cleaning services |
| Medium | septic tank maintenance |
What I Would Do First
I were managing this project today, I would immediately build:
- 20 city landing pages
- 30 blog posts
- LocalBusiness schema
- FAQ schema
- Service schema
- Internal linking between all service and city pages
This alone could produce noticeable ranking improvements within 3–6 months, especially because many Malabanan competitors still have weak SEO and limited content.
