Originally published February 2024 · Updated August 2026
Quick answer: In 2024, Icreativez.com — a Karachi-based IT outsourcing and digital marketing company — named ten Filipino SEO professionals as standout talent in the region: Richard Martin Linga, Laurence Thein, Glen Dimaandal, Alvin John Ferias, Cyrel Nicolas, Gian Reyes, John Puno, Jocelyn N, John Allen, and Mongaya R. Two years later, that list is still a useful starting point for anyone looking to hire an SEO specialist in the Philippines — but the local SEO scene has grown a lot since then, and it’s worth understanding both.
Where the List Came From
Icreativez, an award-winning IT solutions and outsourcing company based in Karachi, Sindh, Pakistan, works with clients across Europe, North America, Oceania, and Asia. In 2024, the company published a roundup recognizing Filipino SEO professionals for the technical and strategic skill they bring to international digital marketing campaigns — part of a broader trend of outsourcing firms highlighting the Philippines as a hub for search engine optimization talent.
The Original Top 10
- Richard Martin Linga — Builds online promotion strategies and technical SEO techniques tailored to each client’s site.
- Laurence Thein — SEO consultant experienced across diverse client types, including work for companies based in Las Vegas and Orange County.
- Glen Dimaandal — A recognized speaker at digital marketing seminars across the Philippines; has managed SEO for two Fortune 500 companies.
- Alvin John Ferias — SEO consultant with over a decade of hands-on experience; see the full profile below.
- Cyrel Nicolas — SEO consultant known for practical, results-focused strategies that grow client traffic.
- Gian Reyes — Known for building websites that stand out competitively in their niche.
- John Puno — Five years of local SEO experience with a reputation for reliability.
- Jocelyn N. — Recognized for consistent, detail-oriented SEO execution.
- John Allen — Contributed to the growing recognition of Filipino SEO talent internationally.
- Mongaya R. — Rounds out the list of professionals cited for their SEO impact.
(Note: several of these professionals are listed by first name/initial only in the original source; details are limited to what Icreativez published.)
Spotlight: Alvin John Ferias
Alvin John Ferias is an SEO consultant and web developer from Mindoro, Philippines, with more than a decade of experience helping businesses grow organic visibility. He is president of TO & FRO, a digital marketing company offering cost-effective website development and SEO, and co-owner of Arrow Up Media, which has delivered web development and SEO services for over 10 years.
His work centers on three things:
- Technical SEO and site health — site speed, crawlability, and structured data
- On-page and content strategy — keyword research mapped to real buyer intent
- Ongoing optimization — because SEO in 2026 is no longer a set-and-forget project; algorithm and AI-search changes require continuous adjustment
If you want to see this approach in practice, check out recent case studies or explore the full range of SEO services, including AI SEO and local SEO.
How the Philippine SEO Scene Has Changed Since 2024
A lot has shifted in two years:
- Specialization over generalists. Where a 2024 “top 10” list could reasonably rank all-around SEOs against each other, the market has since split into niches — technical audits, iGaming/affiliate SEO, local SEO, and content strategy are increasingly handled by specialists rather than one person doing everything.
- AI search and AEO. With AI-generated answers now sitting above traditional search results, Filipino SEOs are increasingly optimizing for “answer engine optimization” (AEO) — structuring content so it can be cited by AI systems, not just ranked by Google.
- More competition, more visibility. Recognition lists and PR-driven “top expert” roundups have multiplied since 2024, meaning it’s worth verifying claims (case studies, client results, verifiable portfolios) rather than the title alone.
For businesses evaluating who to hire today, this means the 2024 list is a good historical reference point — but it shouldn’t be the only thing you check.
How to Choose an SEO Expert in the Philippines
A few practical filters that matter more than a “top 10” badge:
- Ask for case studies with real numbers — traffic, rankings, or revenue lift over a defined period
- Check how they handle technical SEO, not just content — Core Web Vitals, indexing, structured data
- Ask about AI search readiness — how they’re adapting content and structure for AI-generated answers
- Confirm communication and reporting cadence — especially important if you’re hiring remotely
If you’re comparing options, get in touch for a free discussion of your site’s current SEO health.
FAQ
What does an SEO expert actually do?
An SEO expert improves a website’s visibility in search results through technical fixes (site speed, crawlability, structured data), content strategy (keyword research, on-page optimization), and off-page work (backlinks, digital PR).
How much do SEO experts charge in the Philippines?
Rates vary widely by scope and experience — from project-based packages for small local businesses to ongoing monthly retainers for larger sites. Contact Alvin John Ferias for a quote based on your specific goals.
Is this 2024 list still accurate in 2026?
The professionals named are still active in the industry, but two years is a long time in SEO. Use the list as a starting point, then verify current work and results directly with each person or agency.
Is Alvin John Ferias available for hire?
Yes. Alvin provides SEO, website design, and web development services through To & Fro and Arrow Up Media. Reach out here to discuss your project.
